The value advantage

When it comes to investing it is important
to consider expenses, and what you get for them.

Why cost matters

Investors looking for an advantage may do well to seek out lower expenses.


  • Lower costs can compound over time, creating the potential for significant impact.
  • Consider cost and value for trades, margin, and other investment products.

Compare Fidelity’s pricing.

Price improvement

If your broker can improve the best quoted price when you place a trade, it can help your bottom line.


  • Some brokers will report back the improvement on trades.
  • Execution and price can help drive value.

Watch the video:  Use price improvement to save

See how price improvement can help you with our tool

Shop smart for ETFs and Index Funds

When it comes to comparing passive ETFs and index funds, differences in cost can be important:


  • Consider transaction costs and commissions.
  • The bid-ask spread varies for ETFs.
  • Tracking error and taxes may impact returns.

Read the full article

Next steps to consider

Open an account

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Trading at Fidelity

Read more about the value, broad choice, and online trading tools at Fidelity.

Attend a webinar

Register for an upcoming educational webinar offered on a variety of investment topics.