Direct indexing

A simple way to invest in a specific slice of the stock market.


What is direct indexing?

Direct indexing is another way to invest in a collection of stocks. But unlike other ways to do this, like an index mutual fund or ETF, you own the stocks directly, allowing you to customize your collection and create the opportunity to save on taxes.

How it works

Start with your priorities

Decide what you want to invest in, choosing from a range of large US companies or themes like cloud computing or clean energy.

Make it yours

If there's a stock you don't want to own, you can remove it. And you can adjust your preferences at any time, so the way you're invested reflects what's important to you.

Choose how you want to work with us

Whether you want to do it on your own or leave it to the pros, you’ve got options.

Direct indexing 3 ways


Fidelity Solo FidFolios℠

Built and managed by you, for you

Get started with theme-based models you can customize, or pick your own stocks. Then enjoy features that make it easier to invest, monitor, and rebalance.



Fidelity Managed FidFolios℠

Tailored by you, managed by us

Choose a collection of stocks, then make it your own.1 Our pros will manage it while looking for ways to help reduce your taxes.2



Fidelity Wealth Management

Managed by us, with help from an advisor

Build a relationship with a dedicated advisor who can help you create a comprehensive financial plan,* supported by a customized portfolio of stocks.


How these options compare

  Fidelity Solo FidFolios℠ Fidelity Managed FidFolios℠ Fidelity Wealth Management
Investment options Pick from a range of pre-built thematic models you can customize or build your own to invest in what matters to you. Choose from portfolios that seek investment results similar to major US and international indexes, including a sustainable option. With help from an advisor, choose from stock portfolios offered through Fidelity® Strategic Disciplines that track major US and international indexes.
Rebalancing Easily rebalance to model with one click. Automated professional management. Automated professional management.
Tax management2 Managed by you. Managed by us. Managed by us.
Minimums & fees As little as $1 per stock minimum; 90-day free trial, then pay a flat monthly fee. $5,000 minimum investment,3 with an advisory fee based on your account balance.4 $100,000 minimum investment, with an advisory fee based on your account balance.4,5

Ready to get started?


Learn more about direct index investing

Direct indexing in detail

Dive into this strategy to potentially customize your investment mix.

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