Why invest with Fidelity


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Get tailored advice and guidance from a dedicated financial advisor who can help you grow and protect your wealth, create a charitable legacy, plan for retirement, and more.

Our straightforward and transparent offerings

  Fidelity TD Ameritrade Schwab Vanguard
Online U.S. equity and option trades* $4.95 $6.95 $4.95 $7–$20
Online options (per contract rate) $0.65 $0.75 $0.65 $1.00
Lowest margin rates 4.50% 6.75% 6.00% 5.25%
Leader in displaying price improvement on trades -- -- --
In-depth research from 20+ independent providers -- -- --
Buy the most commission-free iShares® ETFs online 70 42 0 0

Table compares pricing for retail investors.

Best Online Broker

2016, 2017

Best Overall Online Broker

2016, 2017

Top Online Brokerage Firm

2015, 2016 & 2017

Review Fidelity Brokerage Services with FINRA's BrokerCheck

Whatever you're investing for, we can help

Whether you need a trading account, or a Rollover, Traditional, or Roth IRA—it only takes a few minutes to open an account.

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We're here to help—however and whenever you need it

No matter what financial questions you have, we're here to work with you on your terms.