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  Fidelity TD Ameritrade Schwab E*Trade
Online U.S. equity and option trades $4.95* $6.95 $4.95 $6.95
Online options (per contract rate) $0.65 $0.75 $0.65 $0.75
Lowest margin rates 4.00% 6.50% 6.00% 5.75%
Leader in displaying price improvement on trades Yes No No No
Most independent research providers 20 8 7 3
Buy the most commission-free iShares® ETFs online 70 47 0 0
Table compares pricing for retail investors.

Best Online Broker


Best Overall Online Broker

5-time winner

Top Online Brokerage Firm

2015, 2016 & 2017

No. 1 Overall Broker


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