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Why Choose Fidelity

For more than 60 years, through all kinds of market changes, we have been helping people pursue their financial goals. Our private ownership allows us to be committed to your long-term success and stability.

Let us help you build the financial future you want

Guidance and research

We can help you prepare for your financial future.

  • One-on-one guidance and exclusive insights
  • Powerful screening and planning tools


Our competitive pricing can help your money go further.

  • $7.95 online trades
  • Low account minimums and free services

Investment choice

Invest for any goal with our broad range of options.

  • Mutual funds, stocks, ETFs, bonds, and fixed income investments
  • IRAs, managed accounts, 529s, Active Trader Solutions, cash management, and more

Exceptional service

We're here to help you every step of the way.

  • 24/7 support from our highly trained staff
  • Advanced services for complex needs

Frequently asked questions Get more information about what it’s like to have an account with us.

Retirement Guidance (1:34) Watch our investment professionals talk about how they help their clients.

Retirement Guidance

Barron’s best long-term investing online broker 2009, 2010, 2011, 2012, and SmartMoney best discount broker 2010, 2011, 2012


Ask Fidelity

Our retirement team answers questions from customers.

Transfer Accounts to Fidelity

We can help you move your accounts to Fidelity quickly and efficiently.

$7.95 commission applies to online U.S. equity trades in a Fidelity account with a minimum opening balance of $2,500 for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (of between $0.01 to $0.03 per $1000 of principal). Other conditions may apply. See Fidelity.com/commissions for details. 

Keep in mind that investing involves risk. The value of your investment will fluctuate over time and you may gain or lose money.

Although consultations are one on one, guidance provided by Fidelity is educational in nature, is not individualized, and is not intended to serve as the primary or sole basis for your investment or tax-planning decisions.

System availability and response times may be subject to market conditions.

1. Fidelity Investments received the highest numerical score among full service brokerage firms in the proprietary J.D. Power 2014 Full Service Investor Satisfaction StudySM. Study based on responses from 4,479 investors measuring 15 investment firms and measures opinions of investors who used full-service investment institutions. Proprietary study results are based on experiences and perceptions of consumers surveyed in January – February 2014. The experience of these customers may not be representative of the experiences of all customers. Visit jdpower.com.
2. Barron's, March 2009, 2010, 2011, 2012 and 2013. Industry review of leading online brokers: 25 in 2009; 22 from 2009-2011; 27 in 2012; and 24 in 2013. Fidelity was ranked best online broker for long-term investing and fifth overall in 2009, sixth overall in 2010 and 2011, eleventh overall in 2012, and ninth overall in 2013. Overall ranking based on unweighted ratings in the following categories: trading experience and technology, usability, mobile, range of offerings, research amenities, portfolio analysis and reports, customer services and education, and cost.