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Why Choose Fidelity

We have the accounts, resources, and services to help you build a future on your terms.

Guidance and research

Prepare for your someday with one-on-one guidance, exclusive insights, and powerful tools.

Accounts and investments

Invest for any goal with our broad range of accounts and investment options.

Pricing and fees

Help your money go further with $7.95 online trades,* low account minimums, free services, and more.

Exceptional service

Easily manage your account or get help from our highly trained representatives.

Investing isn't just about money, it's about you

Danoff video Managing funds isn't just about analyzing ratios, profit margins, business plans, and the latest news to find an edge—it's about helping people reach their financial goals. See how Contrafund Portfolio Manager Will Danoff finds inspiration from real people who trust him to invest their hard-earned money.

Watch the video. (1:54)

What others have to say about us

Ratings and Reviews See how customers rate our accounts, products, and services.

Customer Stories Read what customers have to say about their experiences working with us.

Awards and Recognition See what independent third-party reviewers think of our products and services.

Ready to get started?

It's easy. Opening your new account takes just minutes.

Or call us at 800-343-3548.

*$7.95 commission applies to online U.S. equity trades in a Fidelity account with a minimum opening balance of $2,500 for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (of between $0.01 to $0.03 per $1000 of principal). Other conditions may apply. See Fidelity.com/commissions for details. 

Keep in mind that investing involves risk. The value of your investment will fluctuate over time, and you may gain or lose money.

Guidance provided is educational.