Commitment to execution quality
We work hard to get you a better price for your equity, ETF, and options orders—every time you buy or sell. It's called price improvement, and we saved our investors over $1.94 billion on trades in 2024.3 Along with transparent pricing, it's part of the industry-leading value you can expect from Fidelity.
Unmatched value with Fidelity's price improvement
Saves you money
Our price improvement1 can save investors $24.30 on average for a 1,000-share equity order.
Shows your savings
Easily see your savings for an individual order, as well as over multiple time periods, on our pricing summary.
Shares for industry comparison
How it works
Price improvement occurs when a trade is executed at a better price than the best quote market price or National Best Bid and Offer (NBBO).
Watch this video to learn more.
Use price improvement for trading savings (2:57)
Rated #1 for Order Execution by StockBrokers.com in 2023.
Is your broker transparent on execution quality?
| Fidelity | TD Ameritrade | Schwab | E*Trade | |
|---|---|---|---|---|
| Saves investors $24.30 average per order for a 1,000-share equity order1 | Yes | ? | ? | ? |
| Shows what you save on a trade2 | Yes | No | Yes | No |
| Does not take payment for order flow from market makers for stock and ETF trades |  |
— | — | — |
? = Ask your broker.
Fidelity calculates $24.30 based on all market and marketable limit orders.1
See how the savings can add up
Average price improvement1
For a 1,000-share equity order
Whether you trade a lot or a little, Fidelity's price improvement can help you save.
The proof is in the numbers
 |
Price improvement
Percentage of shares that are price-improved: |
| 95.94%
How it's measured |
 |
Execution price
Percentage of shares that fall within the NBBO: |
| 98.90%
How it's measured |
|
Execution speed
Average execution speed: |
|
0.04
seconds
How it's measured |
|
Effective spread
Average effective spread: |
|
$0.0046
How it's measured |
Source: Fidelity Q2 2025 statistics.
Applying high standards on every trade
Our Order Flow Management Team ensures that your order goes to the top-performing market centers, seeking the best execution price.
