Classifying the world's businesses: a guide to industry sectors

It can be daunting to try and classify the world's businesses, given that there are around 60,000 publicly traded companies in the world.* Each has unique assets, liabilities, and strategic goals.

Though there is no perfect method for classification, the Global Industry Classification Standard (GICS) is one of the more widely used methods. GICS breaks out the world's companies into the 11 highest level categories, described in greater detail below. These 11 sectors are broken down further into 25 industry groups, 74 industries, and 163 sub-industries. This method concentrates on grouping companies based on their primary business activity.

Energy

The energy sector contains companies that produce, market, refine, and transport consumable fuels, and companies that are engaged in the construction of energy-related equipment or services.

Stocks in this sector are highly correlated to the price of commodities such as crude oil and natural gas. The energy sector is cyclical in nature and is sensitive to changes in consumer demand.

Materials

The basic materials sector contains a wide variety of commodity-related manufacturing companies. This includes companies that make everything from paper to steel, minerals and mining companies, as well as fabricators of construction materials.

Similar to the energy sector, the materials sector is highly correlated to the price of commodities. Whereas energy stocks are sensitive to the price of energy resources, materials stocks are sensitive to the price of metals such as gold, copper, and steel. This sector tends to be a strong performer at the beginning of an economic recovery, in part because its financial performance tends to be more economically sensitive. Basic materials companies may weaken as the business cycle progresses from sharp recovery to stable expansion.

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Industrials

The industrials sector is mostly made up of companies involved in the manufacturing and distribution of capital goods, transportation services, or the provision of commercial services and supplies. Accordingly, the sector contains businesses that range from defense contractors to airlines and construction firms.

This sector generally performs well during the early phases of the business cycle, since it is thought to be more economically sensitive than other, more defensive sectors.

Consumer discretionary

The consumer discretionary sector contains industries that tend to be very sensitive to economic cycles. It is organized into 2 segments: manufacturing and services. Between these 2 segments, the sector contains businesses ranging from hotels, restaurants, and leisure facilities, to automotive manufacturing, household durable goods, and textile manufacturing.

These companies tend to perform well early on in a recovery, since they are sensitive to interest rates and consumer spending. Conversely, they tend to lag the broader market during times of economic slowdown as consumers begin delaying large purchases.

Consumer staples

The consumer staples sector is generally thought to be less sensitive to economic cycles than other sectors. It includes manufacturers and distributors of personal products and non-durable household goods, as well as beverages and tobacco. Food and drug retailers are in this sector as well, along with some consumer super centers.

These firms can be somewhat resistant to downturns in the business cycle. For this reason, the consumer staples sector is thought of as being more defensive compared with other, more cyclically sensitive sectors.

Health care

The health care sector contains distributors of health care products, providers of basic health care services, owners and operators of basic health care facilities and organizations, as well as those involved in the research, development, production, and marketing of pharmaceuticals and biotechnology products, and manufacturers of health care equipment and supplies.

Like the consumer staples sector, health care stocks are viewed as more defensive investments compared with more cyclically sensitive industries. These shares may be attractive to investors as the economy heads into recession, since consumers are less likely to cut back on health care expenses during times of economic stress.

Financials

The financials sector contains banks, thrifts and mortgage finance, diversified financial services, mortgage REITs, consumer finance, capital markets, and insurance.

Because these stocks are more sensitive to changes in interest rates and the broader economic climate, they will tend to do well at the beginning of the business cycle, and may weaken as the economy heads into recession.

Real estate

The real estate sector contains all REITs (with the exception of the mortgage REITs) as well as real estate management and development companies. This sector performs strongest in the early phase of the economic cycle.

Information technology

The information technology sector includes companies that manufacture personal computers and produce software. Additionally, there are semiconductor manufacturers and information technology services companies.

This sector has generally performed well early in the business cycle because it has more economic sensitivity than many other sectors. Certain sub-industries in this industry—like software, computers, and peripherals—have historically outperformed during periods of expansion.

Communication services

Closely related to the information technology sector, telecommunication services contains companies that provide telecommunications services through fixed line, fiber optic, wireless, cellular, and high bandwidth networks.

Since the performance of these companies is typically a little less sensitive to changes in the business cycle, they tend not to perform as well as other sectors early on in a recovery. They are more likely to hold value as the economy tips into recession, however, since their businesses are generally more predictable. Also, many telecommunication services firms offer relatively high dividend yields.

Utilities

The utilities sector contains companies that provide gas, electric, or water services, along with companies that independently produce and distribute power.

Typically, this sector doesn't perform well at the beginning of the economic cycle, mostly because utilities are considered a more defensive investment as returns are less sensitive to changes in the business cycle. As the cycle tips back towards recession, the utilities sector may be somewhat resistant to downturns in the market. Similar to the telecom sector, many utilities offer relatively high dividend yields.

Investment implications

It's very important to remember that the risks and benefits of investing in any individual sector will change markedly over time. Each phase in the business cycle presents unique opportunities for well-positioned industries and risks for those that are worse off. By understanding the makeup of each industry, the products and services provided, and how the companies in each sector react to the business cycle, investors have a better chance of minimizing risks while maximizing potential rewards.

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* Source: World Federation of Exchanges

Past performance is no guarantee of future results.

Because of their narrow focus, investments in one sector tend to be more volatile than investments that diversify across many sectors and companies.

Diversification does not ensure a profit or guarantee against loss.

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