The Money Personality Quiz was developed by Fidelity Investments based on the Big Five Model of Personality, a leading framework in psychology. Each question in the quiz is designed to measure a specific personality trait based on how you think, feel, and behave when it comes to money and finance. These traits are Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism—the Big Five—plus Optimism and Math Anxiety.
Every question in the quiz corresponds with one of these personality traits. To determine your Money Personality, the quiz considers how you respond to each question and identifies your defining trait, which stands out based on its intensity, high or low. For example, Adventurer personality types report high levels of Openness as their defining trait and when it comes to money and finance, Openness may translate into a willingness to try new investment products or services.
The financial habits associated with each personality type are based on your answers to the quiz as well as behavioral economics research on how different personality traits manifest in people's everyday financial habits and long-term behavior.
Research and development of the quiz was overseen by Fidelity’s Behavioral Economics Research Team, including multiple PhD psychologists. The outputs are our educated best guesses as to how personality traits may impact financial behavior for a given Money Personality. As your investment goals, risk tolerance, and financial situation may be different, this feedback is only one piece of educational information you may want to consider in helping you understand the relationship between personality traits and potential financial behaviors.