While the cost of college has continued to rise in recent decades and years, that hasn't diminished the importance of a college education to many parents and students. In fact, parents say college is their number one savings priority, and 77% of parents agree that the value of a college education is worth the cost, according to the Fidelity Investments® 2024 College Savings Indicator Study.1
At the same time, some families may feel daunted by the high and rising cost of college, which can make it challenging to formulate a saving plan. Parents rank inflation and the rising costs of college as their number one concern when it comes to saving. And more than half of parents say they rely on “their own best guess” to estimate what costs will be when their child enrolls. Despite those challenges, nearly 3 in 4 parents have started saving.2
Gaining a realistic understanding of how much college may cost is an important part of making a realistic plan for how to pay for it. Depending on the amount of time you have before your student enrolls, your cost may differ significantly from what you or your parents paid for your own education. Adding to the uncertainty, the amount you might end up having to pay may also differ significantly from today’s published tuition prices, especially at private colleges.
To help set realistic expectations about how much you’ll need to save and how much you might have to borrow, it’s worth looking at recent trends in college costs and also taking advantage of financial planning tools.
What does college really cost?
While college education has become more expensive, the costs that are often reported in the financial media don't tell the whole story. For instance, because they are based on national published averages, they do not reflect regional differences or the fact that the net price (which factors in grants and tuition discounts) many students pay to attend college is often significantly lower than the published price.
Each year, the College Board publishes a detailed analysis of the cost of attending college, based on an annual survey of US schools.
For the 2023–2024 academic year, the average cost at a private, nonprofit 4-year college was $60,420 (including published tuition and fees, plus estimated room, board, books, supplies, and other expenses).3 While that amount is high enough to cause sticker shock among even relatively affluent families, a closer look reveals that many students do not pay the full sticker price. For example, the average total published price for tuition and fees, not including room and board, was $41,540 in 2023–2024, for private nonprofit colleges, but the estimated average net price was only $15,910.4
Students who attend public colleges typically pay less than those at private colleges, provided they qualify for in-state tuition rates. The average cost per year for a public 4-year in-state college was $28,840 in 2023–2024 (including room, board, and other expenses).5 Keep in mind that all of the College Board's numbers are based on national averages, so depending on where you live, the cost of attending a public college could be higher or lower.
Students who attend local community colleges for an associate's degree and then move on to earn a bachelor's degree at an in-state college may be able to complete their college education for a fraction of the cost of a private, 4-year college, and at a significantly lower cost than a 4-year public college. It's also important to consider that some expenses, such as room and board, will still be incurred regardless of whether someone attends college or not. These expenses can be reduced if your child continues to live at home rather than in a dorm room or their own apartment, but in either case, your child will still incur costs for basic living needs.
Financial aid also plays a significant role in reducing the out-of-pocket cost of attending college. The average full-time undergraduate student received about $10,680 in grant aid, $3,860 in federal student loans, and $940 in other aid during the 2022–2023 school year, the most recent year for which the College Board has data available.6 In addition, many state colleges and institutions grant tuition waivers to groups such as veterans, teachers, or dependents of college employees. Those who choose to live at home and commute to an in-state public college can reduce their costs even more.
What you can do to prepare
While there are real differences in costs among various schools, restricting your college choices based on cost may not be as prudent as it appears. It can be hard to predict where your student may be admitted, and which school might be the best fit. The cheapest option may not be the best. And even if it is, college will still likely be a significant expense for most families.
Getting an early start on college savings is one thing you can do to help yourself. The earlier you start saving, the more time your college savings portfolio will have to potentially grow. With money set aside, your child can make their college choice based on where they’re most likely to thrive, rather than on financial considerations only.
Starting early can also help you to minimize your child's student loan burden. Fidelity’s planning tools can help you set goals for how much to save now and set expectations for how much you might have by the time you need the money. (Learn more about 529 savings plans and other types of college savings plans.)
Even if starting early isn’t an option, it’s never too late to start saving for college. Any amount you (and your children) can set aside now will reduce your borrowing needs and your overall cost of college.
If you’re closer to the time when tuition checks need to be written, consider the importance of discussing the situation with your student. Clear communication is part of setting realistic expectations and can help you avoid surprises later.
Those who are able to establish disciplined savings habits may find that it is still possible to save enough to cover all or a significant portion of their children's future college expenses. Given the long-term dividends that a college degree can pay, parents and students may want to explore every possible way they can set aside money to pay for college expenses.