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How to invest in alternatives

Key takeaways

  • Investors have more ways than ever before to invest in alternatives.
  • You can invest in alternatives directly through your brokerage account or with the help of a representative.

There is a growing universe of opportunities for individual investors to consider among alternative investments and several ways to consider adding them to your investment mix. Let’s explore some of those ways.

Alternative investing

The potential benefits of alternatives include a wider array of investing choices, diversification, the potential for improved risk-adjusted returns, income generation, and/or inflation protection.

Before deciding to invest in alternatives, you should determine if they make sense for your specific investing goals, which are a function of your investing objectives, risk tolerance, liquidity needs, time horizon, and any other factors that are relevant to your situation.

You may also want to understand how alternatives might affect the rest of your investment mix, as they differ from traditional investments in multiple ways and have unique characteristics and risks. These differentiating factors can include eligibility (e.g., private market alternatives typically require investors to meet the eligibility criteria for a Qualified Purchaser), greater complexity, lack of liquidity (e.g., many alternatives can be subject to “lock-up” periods or offer intermittent liquidity), risks, varying regulations among alternative assets, fees, funding, tax reporting, and minimum investment requirements.

Alternative investment opportunities have expanded in recent years. At Fidelity, for example, private market alternatives (i.e., private equity, private credit, and core real estate), liquid alternatives, and digital assets are among the investment choices available for clients.

Private market alternatives

A key differentiating aspect of private market alternatives, compared with traditional investments that you may be more familiar with (such as stocks and bonds), is where they are bought and sold. Whereas public market investments are those that are accessible to the general public to be bought and sold on regulated exchanges (where you can easily transact via your brokerage account or financial advisor), private market investments do not trade on public exchanges. Private market alternatives include investments in private equity, private credit, and private real assets, for example.

Investing in private market alternatives can be a cumbersome process. If you are interested in private market alternatives, consider using a broker who makes it simpler for eligible investors to research and subscribe. See if you qualify or talk to your advisor to access these opportunities.

Liquid alternatives

Liquid alternatives offer access to sophisticated investment strategies through familiar vehicles such as mutual funds and exchange-traded funds (ETFs). These strategies may include taking long and short positions, using derivatives (a financial instrument whose price is directly dependent on the price of an underlying asset), and utilizing leverage.

Firms that offer liquid alternatives may enable you to buy these funds via your brokerage account.

You can search for liquid alternative funds at Fidelity, for example, from the Mutual Fund Screener. Use the Asset Class and Category drop-down menu on the left, and select either Alternative and/or Non-traditional equity asset classes. You can also filter by category within each asset class by selecting Expand All and choosing specific categories within the Alternative and Nontraditional equity asset classes such as Equity Hedged, Macro Trading, and Multi-strategy. If you're specifically looking for funds managed by Fidelity, check the box next to Fidelity Funds under Key Criteria.

You can also find liquid alternatives structured as exchange-traded funds (ETFs) using the ETF ScreenerLog In Required (log in required). On the menu to the left, select Basic ETF/ETP Facts, then Asset Class, followed by Alternative and/or Nontraditional equity. If you're specifically looking for funds managed by Fidelity, select the Fidelity icon at the top of the results table.

Digital assets

Digital assets, such as cryptocurrencies and crypto tokens, are designed to work as mediums of exchange stored on a decentralized (i.e., no centralized authority, like a bank) ledger known as the blockchain.

Cryptocurrencies can be bought on many traditional investment platforms, crypto exchanges, select mobile payment services, and alternative platforms.

At Fidelity, for example, you can buy and sell crypto like bitcoin and ethereum 7 days a week, 23 hours a day.1 You can also purchase funds that invest in cryptocurrencies, such as the Fidelity® Wise Origin® Bitcoin Fund () and Fidelity® Ethereum Fund ().

Investing in alternatives

Of course, investing in alternatives may not be right for everyone. They can be much more complex than traditional investments. Some have high minimum investments and long time horizons. For example, investing in less-liquid alternatives can mean locking your money up for multiple years (a “lock-up” period is a predetermined time that the investor is not able to redeem their investment). Moreover, some alternatives can be volatile and may not align with your investing objectives.

With that said, investors may increasingly find that alternatives—and private market alternatives in particular—represent an opportunity to consider. Research has shown that public markets have shrunk: The number of publicly traded companies has declined more than 40% over the last 25 years.2 This has resulted in investors potentially having access to a shrinking number of investment opportunities across traditional asset classes.

Meanwhile, private companies are playing an increasingly important role in today’s economy, representing significant growth in the number of options available. Add in the exponential growth in investable options among digital assets and you can see why these asset classes may increasingly represent a greater portion of the investment choices at your disposal.

As with all your investments through Fidelity, you must make your own determination whether an investment in any particular security/securities or digital asset/cryptocurrency is consistent with your investment objectives, risk tolerance, financial situation, and evaluation of the security and/or digital asset. Neither Fidelity nor any of its affiliates are recommending or endorsing these investments by making them available to its customers.

Explore alternative investments

Expand beyond stocks, bonds, and cash.

More to explore

Before investing in any mutual fund or exchange-traded fund, you should consider its investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus, an offering circular, or, if available, a summary prospectus containing this information. Read it carefully. Spot crypto ETPs (FBTC and FETH) are for investors with a high risk tolerance and invest in a single cryptocurrency, which are highly volatile and could become illiquid. Investors could lose their entire investment. View prospectuses. 1. Depending on your state of residence. 2. Source: World Economic Forum, as of July 23, 2025.

Past performance is no guarantee of future results.

Diversification and asset allocation do not ensure a profit or guarantee against loss.

Investment decisions should be based on an individual’s own goals, time horizon, and tolerance for risk.

Stock markets are volatile and can fluctuate significantly in response to company, industry, political, regulatory, market, or economic developments. Investing in stock involves risks, including the loss of principal.

Alternative investment strategies may not be suitable for all investors and are not intended to be a complete investment program. Alternatives may be relatively illiquid; it may be difficult to determine the current market value of the asset; and there may be limited historical risk and return data. Costs of purchase and sale may be relatively high. A high degree of investment analysis may be required before investing. Investments in the Fidelity Private Markets Alternatives Program are speculative, may involve a high degree of risk and volatility, and are suitable only for those investors willing to risk losing some or all of their principal investment and who have the experience and ability to evaluate the risks and merits of an investment in the program. Such investments will generally not be freely redeemable, transferable, listed on any exchange and it is not anticipated that they will be tradable. Spot crypto ETPs, such as FBTC and FETH, are not investment companies registered under the Investment Company Act of 1940 (the “1940 Act”) nor are they commodity pools under the Commodity Exchange Act of 1936 (the “CEA”). As a result, shareholders of spot crypto ETPs do not have the protections associated with ownership of shares in a registered investment company nor are shareholders afforded the protections of investing in an CEA-regulated instrument or commodity pool. Digital assets are highly volatile, and their market movements are very difficult to predict. Various market forces may impact their value including, but not limited to, supply and demand, investors’ faith and their willingness to purchase it using traditional currencies, investors’ expectations with respect to the rate of inflation, interest rates, currency exchange rates, an evolving legislative and regulatory environment in the U.S. and abroad, and other economic trends. Investors also face other risks, including significant and negative price swings, flash crashes, and fraud and cybersecurity risks. Digital assets may also be more susceptible to market manipulation than securities. The performance of each fund or funds will not reflect the specific return an investor would realize if the investor actually purchased cryptocurrency. Investors in either fund will not have any rights that cryptocurrency holders have and will not have the right to receive any redemption proceeds in the underlying cryptocurrency.

Fidelity Brokerage Services LLC, Member NYSE, SIPC, 900 Salem Street, Smithfield, RI 02917

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