Fidelity Go®

Let us handle the investing so you don't have to



Ease into investing with our robo advisor


A digital financial service

With our robo advisor, answer a few questions and we'll build a strategy to meet your needs.


Professional management of your money

We monitor the markets and automatically rebalance the portfolio to keep you on track.


Affordable investing

No advisory fee for balances under $25,000, 0.35% advisory fee for balances of $25,000+.

Having your money managed shouldn't cost a lot

$0
No advisory fees under $25,000


0.35% a year for balances of $25,000+; includes unlimited 1-on-1 coaching calls.

$0
No minimum to open an account


$10 to invest. You may even be able to convert an existing Fidelity account.

Unlock extra features when your balance reaches $25,000

  • Get 1-on-1 financial coaching from a team of advisors on how to make a plan for retirement, get out of debt, achieve your goals, and more.
  • For taxable accounts, we’ll look for tax-loss harvesting opportunities in your Flex Funds that hold stocks, which can help you lower your tax bill.2

2025 Kiplinger's Best Robo Adviser logo

Fidelity Go gets the win!


Fidelity Go was awarded Best Robo Advisor of 2025 in Kiplinger's annual online brokers and trading platform survey.


Research conducted from June to July 2025. Award given August 2025. Advisory services provided by Strategic Advisers LLC (Strategic Advisers) during the relevant analysis period. Strategic Advisers paid a fee to Kiplinger to display this ranking.3


FAQs

  • How does Fidelity Go® work?

    With Fidelity Go® you'll start by telling us about yourself and your individual financial goals so we can suggest an investment strategy for your account. Once your account is open, you can add money through either one-time or recurring transfers. Once your account balance reaches $10, we'll start investing for you in accordance with your goal, helping you track your progress along the way. Each year, we'll check in with you to ask if anything major in your life has changed, and if necessary, we'll adjust your investment strategy to fit with your new situation. And remember that this is a relationship. So if your needs change at any time, you can let us know and we can help by making changes consistent with your new goal.

    Additional features:

    • All customers have access to our online planning tools, and once your account balance reaches $25,000, you'll also have access to unlimited 1-on-1 financial coaching sessions with a team of advisors. Whether you need help creating a budget, paying down debt, planning for retirement, or investing for your future, you'll have the comfort of knowing that 1-on-1 advice from Fidelity is just a call away.
    • For taxable accounts with a balance of at least $25,000, we'll look for tax-loss harvesting opportunities in your Flex Funds that hold stocks, which can help you lower your tax bill.
  • How much does Fidelity Go® cost?

    Fidelity Go® charges no advisory fees while your account balance is under $25,000. Once your balance reaches $25,000, you'll be charged a 0.35% advisory fee per year, which will give you access to financial coaching sessions and, for taxable accounts, tax-loss harvesting. Either way, there are no trading fees, transaction fees, or rebalancing fees.

  • What's the minimum initial investment to open a Fidelity Go® account?

    There is no minimum initial investment to open a Fidelity Go account! Once your account hits $10 we'll start investing for you according to the investment strategy you've chosen. The minimum account balance to access financial coaching with our trained advisors is $25,000.

  • What's a robo advisor?

    A robo advisor is an affordable digital financial service that uses technology to help automate investing based on information investors provide about themselves and their financial situation. "Robo" refers to these services being almost completely digital, and that computers, smartphones, or tablets are used to access and interact with your accounts. "Advisor" speaks to the investment advisors that offer digital advice and account management services, often for a lower fee than traditional investment advisory services.

  • How does coaching work with Fidelity Go®?

    Once your Fidelity Go® account reaches $25,000 you will have access to unlimited 30- minute coaching calls on specific topics with our trained advisors.

    On your 1-on-1 phone calls with a Fidelity advisor, you'll be able to discuss a financial plan for the future. During your conversations, an advisor will get to know what's important to you, work with you to prioritize your financial goals, and explain the importance of creating a financial plan to help make progress toward reaching them. You'll also get clear next steps so that you have tasks to complete and milestones to reach between each call.

  • How does tax-loss harvesting work with Fidelity Go®

    Tax-loss harvesting is a technique where investments that have lost value can be sold to offset gains from other investments that have increased in value. Once your balance reaches $25,000 in a Fidelity Go® taxable account, tax-loss harvesting is automatically included. Throughout the year, we'll help you try to lower your tax bill by looking for tax-loss harvesting opportunities in your Flex Funds that hold stocks.

  • What does Fidelity Go® do for me?

    Once you provide some information about yourself and your financial goals, we'll handle all day-to-day investing decisions for your Fidelity Go® account, and we'll do the following:

    • Suggest an initial investment strategy, or mix of stocks and bonds in your account, according to information you provide, such as your goal, your time horizon, and your comfort with risk
    • Invest your money according to the investment strategy you've chosen after you fund your account with at least $10
    • Buy and sell investments in your account to maintain the investment strategy you've chosen, often referred to as "rebalancing"
    • Keep you informed about how your investments are doing
    • Remind you each year to review and update the information you've provided
    • Offer financial coaching sessions to you with our trained advisors once your account balance reaches $25,000
    • Look for tax-loss harvesting opportunities in your Flex Funds that hold stocks, once your balance reaches $25,000 (for taxable accounts only)
  • How does Fidelity Go® suggest an investment strategy for me?

    We’ll help you choose your Fidelity Go® investment strategy by suggesting one according to your goals, your time horizon, and your comfort with risk. You can tell us how comfortable you are with risk on a scale of 1 to 10 (with 1 being less comfortable and 10 being more comfortable). Then, we’ll show you a chart that breaks down the mix of stocks, bonds, and short-term investments in which we’ll invest your money. If you’d rather choose a strategy other than the one we suggested, you can explore our other options and select the one you prefer.

    Fidelity Go offers investment strategies that range from conservative to aggressive. Our most conservative investment strategy targets 20% stocks and 80% bonds and short-term investments, while our most aggressive strategy targets 100% stocks.

  • What kinds of investments can I expect to find in my Fidelity Go® account?

    Your account will hold a combination of Fidelity Flex® mutual funds. These funds generally hold domestic stocks, foreign stocks, bonds, or short-term investments. Depending on your investment strategy and your account, we'll choose which funds we think will help you meet your goals.

  • What are Fidelity Flex® funds?

    Fidelity Flex® funds are a lineup of Fidelity mutual funds that have zero expense ratios, and include proprietary active and passive funds. Flex funds are currently available only to certain fee-based accounts offered by Fidelity, like Fidelity Go®. Unlike many other mutual funds, the Flex funds do not charge management fees or, with limited exceptions, fund expenses. Instead, a portion of the advisory fee you pay is allocated to access the Flex funds in which your account will be invested.

  • Can I choose the investments for my Fidelity Go® account?

    You may not buy and sell individual investments in your Fidelity Go® account. By enrolling in Fidelity Go you turn the day-to-day management of your investments over to a team of investment professionals.

    However, you are entitled to place reasonable restrictions on the management of your account. You can add a restriction in your account profile at any time.

Have more questions?

Give us a call at 800-343-3548 and ask for "Planning"

Live chat
8 a.m. to 6 p.m. ET,
Monday—Friday