The Fidelity advantage: A clear choice

Make the complex, simpler. From investing to financial planning and pricing, our goal is to be straightforward and help with your unique needs.


Our mission in working with you

Watch video about why Fidelity

We believe the more we can make investing and financial planning clear and simple, the more confident you’ll be about the decisions you make. And the more you’ll get from our relationship together.

Our mission in working with you

We believe the more we can make investing and financial planning clear and simple, the more confident you’ll be about the decisions you make. And the more you’ll get from our relationship together.

Watch video about why Fidelity

Ready to invest?

Whether you need a trading account, or a rollover, traditional, or Roth IRA—it only takes a few minutes to open an account.


Just getting started?

We're here to help no matter where you are in your financial journey with the account choices, tools, and information to help you move your money forward.

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Keeping your information and assets secure

The protection of your portfolio and personal information is the foundation of our relationship. That's why we offer the latest technology to help give you the ultimate benefit—peace of mind.


Learn more about our security

Help maximize every trade with our tools, research, and execution

From 2022 through 2024, NerdWallet3 has rated Fidelity the Best App for Investing and the Best Online Broker for Beginning Investors. StockBrokers.com4 also rated Fidelity #1 Overall Broker in 2022, 2023, and 2024. In 2023, both Barron's5 and Kiplinger's6 awarded Fidelity Best Online Broker. Investopedia7 also rated Fidelity Best Online Broker as well as Best Broker for Low Costs. For 2022, Investor's Business Daily8 rated Fidelity #1 Best Overall Online Broker.


See why we're an industry leader in trading

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See how we can help you plan for your full financial picture

Fidelity was voted the most trusted wealth management company for 2023 by the readers of Investor's Business Daily,9 earning top rankings for "financial soundness, quality of products and services, protecting privacy and security, and sensitivity to customer needs."

Learn more about Wealth Management

Fidelity Rewards+® —exclusive benefits for Wealth Management clients

As a thank you for clients who invest at least $250,000 in professionally managed assets,10 we're offering a wide range of benefits including:

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Highest cash back rate for everyday purchases

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Waived minimum investments on select lower-cost money market funds, giving you more choice for investing your cash

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3 layers of advanced identity protection from IDnotify®, a part of Experian®

Invest more, get more. It's that simple.


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Find out what others are saying about us

We're here to help

Help is here 24/7. Call us or chat with an investment professional.