Fidelity Bloom® Privacy Policy

Last Updated June 23, 2023

Our Commitment to Privacy

Fidelity Bloom® (the “Fidelity Bloom”, “we”, “us” or “our”) helps you be mindful of spending patterns and can help grow savings.

We recognize the importance of maintaining the privacy of personal information about our current and prospective customers.

This Privacy Policy explains how Fidelity Bloom collects, uses, shares, and otherwise processes personal information in connection with our mobile app, websites, including and other websites we own and operate that link to this Privacy Policy, and the related content, products, platform and other functionality offered on or through our services (collectively, the “Services”).

As used in this privacy policy, personal information means information about an individual that is collected or maintained for business purposes and by which the individual can be identified. Please note that information by which an individual cannot be identified (for example, anonymous, de-identified, or aggregate information) is not considered personal information and therefore is not subject to this policy. This policy is reviewed annually and updated to reflect any changes.

This Privacy Policy supplements our Gramm-Leach-Bliley Act (“GLBA”) Notice. For more information about our GLBA-related privacy practices, please visit our GLBA Notice.

How and Why We Obtain and Use Personal Information

Fidelity Bloom recognizes the importance of maintaining personal information about you and when we use it, we do so with respect for your privacy. We obtain and use personal information about you to service, maintain, and protect your account; process transactions in your account; respond to inquiries from you; develop, offer, and deliver Services; operate and manage our business; and fulfill legal and regulatory requirements. Fidelity Bloom collects public and non-public personal information from customers and visitors from various sources. Some examples include:

  • Contact information, such as your name, phone number, email address, or mailing address, when you submit a request or communicate with us. We use this information to provide you with our Services that you request or in which you express interest, and to communicate with you such as to send email messages;
  • Account information, including first and last name, user ID and password, profile information, payment and purchase history information, and any other information you provide to us. We use this information to administer your account, provide you with the relevant service and information, communicate with you regarding your account and your use of the service, and for customer support purposes;
  • Employment information, such as your business email address, business address, date of hire and employment identification number, to the extent permitted by you or under our agreement with your employer or plan sponsor and as allowed by law;
  • Activity data, such as unique online or device identifiers, IP address, device or session IDs, information regarding your system configuration (operating system and version) and other information collected through your use of the Services;
  • Purchase data, such as any activity in your account that occurs from purchases and other transactional activities (for example, trading history and balances or rewards earned from shopping experiences);
  • Other interactions with Fidelity Bloom (for example, discussions with our customer service staff, including telephone or chat, information you enter into our websites, or when you enroll in our authentication services);
  • Information from other third-party sources (for example, to verify your identity and to better understand your product and service needs); and
  • Other sources with your consent (for example, from other institutions if you transfer positions into Fidelity Bloom).

How We Protect Information About You

We implement and maintain physical, administrative, technical and organizational measures designed to protect personal information and we regularly adapt these controls to respond to changing requirements and advances in technology.

For Fidelity Bloom, we restrict access to personal information to those who require it to develop, support, offer and deliver Services to you and to operate our business.

How We Share Information About You with Third Parties

Fidelity Bloom may share personal information about our customers with unaffiliated third parties. We may share personal information with the following entities:

  • Unaffiliated service providers (for example, marketing service providers and other entities who may provide services at our direction);
  • Government agencies, other regulatory bodies and law enforcement officials (for example, for tax purposes or for reporting suspicious transactions);
  • Other third parties, with your consent (for example, if you request to transfer assets from another financial institution, or if you use an external aggregation website or service that you have provided permission to access your Fidelity Bloom account on your behalf);
  • Other organizations as permitted or required by law (for example for fraud prevention or to respond to a subpoena); and
  • In connection with corporate business transactions, such as a merger or sale of a business.

Our service providers are obligated to keep the personal information we share with them confidential and use it only to provide services in connection with Fidelity Bloom.

In addition, if you choose to use or indicate your interest in using a product, service or investment offering that is offered by a third party and made available through Fidelity Bloom, we may share personal information with that third party in connection with your use or interest of that product, service or investment offering.

How We Provide Information About You to Our Affiliates

We may provide personal information about you to our corporate affiliates including internal service providers which perform, for example data processing services.

Where Fidelity provides services to you under an arrangement with your employer or plan sponsor, to the extent permitted by you or under our agreement with your employer or plan sponsor and as allowed by law, we may provide information about you to Fidelity Investments and Fidelity affiliates, such as its brokerage and insurance companies, for their use in marketing Services.

Your Digital Privacy

When you interact with us by using our websites, online services or applications (including mobile apps) that are owned and controlled by Fidelity Investments ("our digital offerings"), or via electronic communications, Fidelity manages personal information in accordance with all of the practices and safeguards described in this policy.

When you use or interact with us via our digital offerings, or interact with us via electronic communications, we (or our service providers on our behalf) may automatically collect technical and navigational and location information, such as device type, browser type, Internet protocol address, pages visited, and average time spent on our digital offerings. We use this information for a variety of purposes, such as maintaining the security of your session, facilitating site navigation, improving the design and functionality of our digital offerings and electronic communications, and personalizing your experience.

Cookies and Similar Technologies

Fidelity Bloom and our third-party service providers may use cookies and similar technologies (“cookies”) to support the operation of and maintain our digital offerings. Cookies are small amounts of data that a website or online service exchanges with a web browser or application on a visitor's device (for example, computer, tablet, or mobile phone). Cookies help us to collect information about users of our digital offerings, including date and time of visits, pages viewed, amount of time spent using our digital offerings, or general information about the device used to access our digital offerings. Fidelity Bloom cookies are also used for security purposes and to personalize your experience, such as customizing your screen layout.

Both Fidelity Bloom and third-party service providers we hire may use cookies and other technologies, such as web beacons, pixel tags, or mobile device ID, in online advertising as described below. Most browsers and mobile devices offer their own settings to manage cookies. If you use those settings to refuse or delete cookies it may negatively impact your experience using our digital offerings, as some features and services on our digital offerings may not work properly. For example, you may not be able to sign in and access your account, or we may not be able to recognize you, your device, or your online preferences. Depending on your device and operating system, you may not be able to delete or block all cookies.

We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our digital offerings and to understand more about the demographics of our users. You can learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy. You can also view Google’s currently available opt-out options.

Advertising on Fidelity Bloom Digital Offerings

Fidelity Bloom advertises on its own digital offerings (including our mobile applications), and when we do, we may use information about your relationship with us, such as the types of accounts you have, to tailor advertisements and communications about Fidelity Bloom and third-party services that may be of interest to you.

We may also use third-party service providers to help us determine which of our Services may be of interest to you. These service providers may use cookies and other technologies to collect for us information about your activity on Fidelity Bloom digital offerings. We and our service providers use such information to analyze the effectiveness of our advertising and the usage of our digital offerings. For example, we may analyze the browsing patterns while visiting our websites and responses to advertisements and promotions shown on our digital offerings. Such service providers may only collect and use such information for purposes specified by Fidelity Bloom and not for their own purposes.

Advertising on Non-Fidelity Bloom Digital Offerings

We also advertise our Services on digital offerings not affiliated with Fidelity Bloom and we contract with third-party advertising companies to display these ads. These third-party advertising companies may use cookies and similar technologies to collect technical and web navigational information, such as device type, browser type, Internet protocol address, and pages visited.

Fidelity Bloom and these third-party online advertising companies may use the data collected, along with other information we have about you and your relationships with Fidelity Bloom, to serve relevant ads to you. The advertisements may be relevant to your interests, as determined by your activity on Fidelity Bloom and non-Fidelity Bloom websites. These advertisements are known as "interest-based advertisements".

You may opt-out of receiving interest-based advertisements from online advertising companies, including those used by Fidelity Bloom, by clicking on the AdChoices icon and following the opt-out instructions.

If you generally want to “opt out” of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in a self-regulatory programs like the Digital Advertising Alliance DAA program or the Network Advertising Initiative (NAI), please follow the instructions at WebChoices: Digital Advertising Alliance's Consumer Choice Tool for Web US ( and NAI Consumer Opt Out ( to place an “opt-out” cookie on your device indicating that you do not want to receive interest-based advertisements. If you want to “opt out” of receiving online interest-based advertisements on mobile devices, please follow the instructions at | AppChoices and Mobile Opt Out - NAI: Network Advertising Initiative (

Third Party Websites, Online Service, and Content

Our digital offerings may contain links to third party websites and online services (for example, social media platforms) and may include embedded content that is hosted by third parties. This policy does not address the privacy, security, cookie policy and settings, or other practices of the third parties that provide such websites, online services, or content, and we are not responsible for the privacy practices or the content of these other websites, online services, or content providers. If you use a link to another website or online service or view third party content (for example, an embedded video), please consult the privacy policy for that website/or online service for additional information on their privacy practices and advertising opt-out instructions.

Children's Privacy

In general, Fidelity Bloom’s digital offerings are not directed to individuals under the age of thirteen (13). Fidelity Bloom does not intentionally collect information on Fidelity Bloom websites from those we know are under 13, and we request that these individuals do not provide personal information through our digital offerings. If we do provide a digital offering that is intended to be used by individuals under the age of thirteen, it will have a separate privacy notice.

Changes to Privacy Policy

We reserve the right to change this Policy from time to time at our sole discretion. We will notify you about material changes in the way we treat personal information by sending a notice to the primary email address specified in your Fidelity Bloom account and/or by placing a prominent notice on our website. It is your responsibility to review this Policy periodically. When we do change the Policy, we will also revise the “effective” date.

How to Review and Make Changes to Your Personal Information

Fidelity Bloom offers options for accessing and, if necessary, correcting your account information. You can review your information by logging into your account and clicking the “Profile” tab of your account. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly using the information provided in the Contact Us section, below. We will review your request and may require you to provide additional information to identify yourself. We may not be able to modify or delete your information in all circumstances.

Contact Us

If you have any questions or requests in connection with this Privacy Policy or other privacy-related matters, please contact us using the link below.

Customer Service | Contact us and virtual assistant | Fidelity