Will Reed


Will is Head of Design and Marketing for FCAT. Will and his team focus on designing experiences for FCAT's technology incubators, building a human-centered design practice, teaching innovation methods, creating materials for FCAT thought leadership, and helping FCAT tell its innovation story.

Will spent fifteen years as a user experience designer and leader at Fidelity, most recently as Fidelity's Head of User Experience Design. Will is passionate about approaching problems using human-centered design and has led Design Thinking workshops at many Fidelity locations. He has an M.A. from the University of Pennsylvania's Annenberg School where he focused on documentary film and a B.A from Princeton University where he wrote an award-winning thesis about American Punk Music and Cultural Theory.



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