Fidelity Announces New Choices, Enhanced Advisor Workflows On Wealthcentral^® Platform

Delivers Flexibility and Efficiency with Six New Third-Party Applications and Added Document Management Functionality, Supported by Dedicated Technology Analysts

BOSTON -- Fidelity Institutional Wealth Services^®, the industry’s fastest growing custodian for registered investment advisors (RIAs)¹ and the first to launch an integrated, open technology platform for RIAs, WealthCentral^®, today announced it is delivering six new software integration choices and creating deeper -- or more closely connected -- integrations with existing applications for its independent advisor clients.

The company has added new relationships with market-leading, third-party providers of portfolio management and client relationship management (CRM) applications, including Envestnet Vantage^TM Performance Reporting, Morningstar Office^SM, Redtail, Salesforce.com and AppCrown. Fidelity also added functionality to WealthCentral in document and workflow management through XTRAC Solutions and Redtail.

“At its core, WealthCentral is about choice, flexibility and efficiency. We designed the platform by listening to the many and distinct business needs of our clients,” said Edward O’Brien, senior vice president and head of technology, Fidelity Institutional Wealth Services. “In addition to offering a range of integration options and the technology to connect them, Fidelity provides firms with personalized support and guidance to help them choose and leverage the tools that best suit their individual needs.”

Technology Team Helps Clients Choose and Implement Systems
A dedicated technology team complements Fidelity’s wide selection of integration choices, helping advisors choose applications to support their practices’ distinct needs and seeing them through the integration process to full functionality. The group is part of a broader technology and operations analyst team, which provides one-on-one consulting to advisors with technology training and operating model and infrastructure support.

“While I’ve been impressed with the variety of options available on WealthCentral, what further differentiates Fidelity’s technology is the people behind it,” said Jane Williams, CEO of Sand Hill Global Advisors. “The Fidelity analysts worked with us to objectively evaluate and determine the best alternatives and solutions for our business. They have been very helpful as we navigate the adoption process. We have relied on their knowledge and insights throughout and have benefited greatly from their expertise.”

Deeper Integrations Can Help Save Time, Drive Efficiency and Facilitate Workflow
In addition to new relationships, Fidelity also announced “deeper” integrations with its current applications to allow client information entered in one application to automatically flow through to the other applications being used. They include:

Black Diamond Performance Reporting^TM: Fidelity and Black Diamond now offer bi-directional data integration, enhanced navigation, cost basis synchronization processing and data directly from Fidelity for life insurance, tax exempt and Fidelity Charitable accounts.

Advent APX OnDemand^®: Fidelity and Advent now offer cost basis synchronization procedures. Enhanced graphical reporting and flexible security master from Advent are targeted for later this fall.

Oracle CRM On Demand: Clients can access new pre-built reports and enhanced data synchronization with Fidelity custodial data, and later this fall, new mobile and email marketing capabilities will be available.

NaviPlan Select: NaviPlan Select is available, featuring one-click securities position import into advisors’ Financial Plans.

“By expanding the number of integrated applications available through WealthCentral, advisors can streamline and simplify workflow,” said O’Brien. “With each instance of these applications working together -- whether pre-filling a financial plan or one-click navigation between applications -- advisors can save time, improve efficiency and better serve their clients.”

To help its advisor clients learn more about the evolution of technologies critical to efficiently managing their practices, Fidelity also has issued a new white paper titled, “The New Technology Frontier – Deep Integration.”² The paper discusses the value of integration, the evolution of different offerings and defines the types of integration currently available, including the “deep integrations” designed for WealthCentral.

Industry’s First Integrated, Open Technology Platform for RIAs
Since its broad-based launch in late 2009, WealthCentral has offered integration between market-leading, third-party applications in areas such as portfolio management, financial planning, CRM and portfolio modeling and rebalancing. More than 600 firms on WealthCentral are currently using one or more third-party products.³

WealthCentral also enables advisors to send data to more than 60 third-party applications through traditional data interfaces and APIs (application programming interfaces).

“Our commitment to building and evolving the industry’s leading open architecture technology platform for independent advisors comes from our desire to help clients use technology more efficiently to improve their practices – and ultimately, to help them succeed,” said O’Brien.

About Fidelity Institutional Wealth Services
Fidelity Institutional Wealth Services is a leading provider of trading, custody and brokerage services to registered investment advisors, trust institutions and third party administrators. The company leverages the capital, resources and expertise of the Fidelity organization, one of the world’s largest financial services companies, on behalf of its clients. This includes access to a comprehensive set of products and services, innovative investment tools and research, an integrated brokerage and trust platform, and dedicated client service professionals – all designed to help its clients thrive by growing their businesses, more effectively meeting customer needs, and enhancing operational efficiency and profitability. Fidelity Institutional Wealth Services custodies more than $521 billion in assets on behalf of more than 3,300 clients, as of June 30, 2011. For more information about Fidelity’s services, please visit http://fiws.fidelity.com.

About Fidelity Investments^®
Fidelity Investments is one of the world’s largest providers of financial services, with assets under administration of $3.4 trillion, including managed assets of more than $1.5 trillion, as of August 31, 2011. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit www.fidelity.com.

1 Aite Group: “Fidelity Investments is the fastest growing player in the RIA custody arena. The firm grew its custody assets by more than a quarter in each of the last two years…”; “New Realities in Wealth Management: From Dusk Till Dawn,” July 2011.
2Advisors interested in receiving the white paper can contact a Fidelity Sales representative or Relationship Manager at 800.735.3756.
3As of September 27, 2011.

The third party service providers listed are independent companies and are not affiliated with Fidelity Investments. Listing them does not suggest a recommendation or endorsement by Fidelity.

Third party marks are the property of their respective owners; all other marks are the property of FMR LLC.

Fidelity Institutional Wealth Services is a division of Fidelity Brokerage Services LLC.

Sand Hill Global Advisors is a client of Fidelity Institutional Wealth Services (IWS). Its business needs and results may not reflect the experience of other IWS clients.

Clearing, custody or other brokerage services may be provided by National Financial Services LLC, 200 Seaport Boulevard, Boston, MA 02210 or Fidelity Brokerage Services LLC, 900 Salem Street, Smithfield, RI 02917, Members NYSE, SIPC.

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